Dot & Key launched India’s freshest, most potent 20% Vitamin C Serum. The Serum comes in two parts which are to be mixed together before use.
The brief was to develop a design language that would be fun, quirky, and at the same time focus on calling out the scientific side of the product.
I worked on end-to-end visual communication for the launch. Starting from building a design language to making the UI for the website, to making creatives for social media and everything in between.