Dot & Key - Big Birthday Blowout Sale
Online Event Branding
On Dot & Key’s 4th birthday, the brand rolled out a sale event in the month of June. It was one of the biggest revenue-generating events for the brand. My involvement was in building a design language for the sale, designing the UI for the event, end-to-end social media design, and a lot more.
Big Birthday Blowout Sale - Design Language (Mood Board): The focus product for this sale was the CICA range, hence a lot of green colour has been used which was complemented by Pinks and Yellows. The sticker format was chosen for the creatives to highlight important callouts and a vey fun pattern was used in the background across all creatives to give a distinguished look.
UI Design for the landing page of Big Birthday Blowout Sale on the Dot & Key Website
Social Media Creatives (Instagram Stories)
