Making Offers Stand Out
Designing Impactful Sale Campaigns
Designing sale campaigns is about balancing clarity, urgency, and brand aesthetics to drive consumer engagement and boost conversions.
Below are some of the sale unit designs crafted to communicate offers effectively while staying on-brand.
Inspired by the charm of cozy cafés, the Dot & Key Café-themed Birthday Sale 2024 brought a warm, inviting, and playful aesthetic. The logo unit took cues from classic open/close café boards, while the striped patterns mirrored charming café wallpapers. The design language blended a relaxed, feel-good vibe with bold offers, making shopping as delightful as a coffee date!
The Birthday Sale 2022 design language was crafted to ensure a vibrant, celebratory, and engaging brand experience across all touchpoints.
The Slumber Party Birthday Sale 2023 design captured the essence of nighttime skincare with soft pastels, starry elements, and a dreamy aesthetic. From logo explorations to the final unit, the design language was crafted to create a fun and immersive experience. This extended seamlessly across all creatives, ensuring a cohesive and engaging visual story.
Step into the Glow Carnival Sale 2024, where radiance meets irresistible deals! Inspired by the vibrant energy of a festival, the design captures a glowing aesthetic and marquee-style typography.
Here are some more sale unit designs, featuring Coolest Skincare Sale 2024 & 2025 and Winter Wonderland Sale 2024. Each concept explores different visual elements while maintaining a cohesive brand identity.
