Ekal Run is a marathon organized by an NGO – Friends Of Tribals Society to raise funds and awareness amongst the youth regarding education of tribal children.
The branding and creatives revolve around having fun, staying fit – but having social responsibility and development at it’s core.
The work responsibility included the brand creatives for all outdoor marketing. The branding began from the lush architectural greenery of the Godrej Waterfront and stretched all 20 kms of the race culminating into a photo op arena. All creatives were radically different yet had to retain the brand message and colours.