Dot & Key Through The Lens
Model Shoot - Art Direction
Storyboard to Spotlight.
The mood board set the tone, guiding everything from poses to angles. It helped streamline the shoot, ensuring every frame captured the bold, dynamic energy we envisioned—effortless expressions, striking compositions, and seamless product integration.
Fruity, Fun, and Full of Life
Since Dot & Key’s identity is deeply rooted in fruit-based formulations, this mood board ensured the models interacted with fruits in quirky, energetic ways—biting, holding, and posing with them to create fresh, vibrant, and indulgent visuals.
Expressions That Pop
This board shaped the energy of the shoot – fun, quirky, and unapologetically full of life. It helped guide the models in bringing out playful, candid, and high-energy expressions, making the visuals feel fresh and effortlessly engaging.
Bold & Playful Makeup Inspiration
The colored liners, bold eyeshadows, and playful makeup references set the tone for striking, expressive looks that feel fresh and fun. Perfect for adding a pop of personality to the shoot!
Playful & Trendy Gen Z Hairstyles
From playful braids and space buns to mini accessories and bold styling, these looks bring a fresh and expressive energy to the shoot. Perfect for a fun, experimental vibe that resonates with a Gen Z audience.
Bold & Playful: Gradients That Define the Brand.
The colored gradient backgrounds align well with the brand aesthetics, creating a vibrant and dynamic visual identity. These gradients add a youthful, playful energy while keeping the overall design modern and trendy.
Behind the Scenes: The Magic in Making.
The Final Edit: Bringing It All Together.
Disclaimer – All moodboard images have been taken from Pinterest only with the intent to do referencing