Eye patches are a skincare product designed to rejuvenate and revitalize the delicate skin around the eyes. These patches are typically infused with beneficial ingredients and are known for its hydrating and soothing properties.
Creating a design launguage for eye patches involved selecting and arranging visuals, colors, and elements that convey a lively and cheerful vibe.
The dominant color needed to be a vibrant, watermelon pink. This color represents the main ingredient, watermelon, and adds a playful and youthful touch to the mood board.
Design Language
Art Direction - The model photoshoot was done in a way that it captured the essence of joy, playfulness, and rejuvenation associated with the product.